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I think you misunderstood. The target segment a mascot is used to appeal to is the children. I am specifically referring to a physical mascot and not apparel. This is the case with almost every mascot in sports.Originally posted by labreb:
The target segment would seem to be whomever spends, or gives, the most money to support the program, which would be the alumni. The 14,000 or so students could not keep the athletic department afloat.