There was something of a mini controversey a few years ago. The faculty, or at least some of them, got a little put out that there was too much emphasis on athletics. The nickname being ole miss rebels in sports, but ole miss also being the accepted name of the U
They were pushing university of Mississippi
Naturally, boosters, fans, alumni went crazy. Chancellor and A D had to put out a video making it clear that "ole miss" was not going anywhere
It pretty much blew over, but they try to use university of Mississippi when specifically referencing academics, but ole Miss is the national brand
We are always fighting over something