I believe that one of the best way to tell but in to a collective is social media followers. It of course won't be a 1-1 followers to members ratio, but I'd bet money the social media of these collectives with more followers will have more monthly reoccurring members.
I have been in a deep dive into what is the social media followings for big time programs and this is what I came up with.
SEC school
1. Alabama- Yeah Alabama 7.5k followers
2.Arkansas- Arkansas Edge 3.3k followers
3. Auburn- On To Victory 7.4k followers
4.Florida- Florida Victorious 14.6k followers
5. Georgia- Classic City Collective 2.6k followers
6. Kentucky- The 15 club 1.6k followers
7. LSU- Bayou Traditions- 1.3k followers
8. Mississippi State- Bulldog Initiative can't see follower count, I'm blocked
9. Mizzou- Every True tiger 738 followers
10. Ole Miss- The Grove Collective 13.5k followers
11. Oklahoma- Crimson and Cream 4.6k followers
12. South Carolina- Carolina Rise 1.9k followed
13. Tennessee- The Volunteer Club 8k followers
14. Texas- Texas One Fund 2.9k followers
15. Texas ATM- Texas Aggies United 5.3k followers
16. Vandy- Anchor Impact 946 followers
These numbers all come from Twitter. The most surprising is Missouri. Seems like it's just big boosters supporting their NIL, which makes me think it is not sustainable.
Other Non SEC schools:
Michigan- Champions Circle 1.8k followers
Ohio state- THE foundation 9k followers
Penn state- Happy Valley United 4.4k followers
Oregon- Ducks Rising 3.6k followers
Washington- 1861 Foundation 1.6k followers
I think is just the testament of what Walker Jones has done getting the message out. The only comparable collective from a follower standpoint. We have the following to move us into the next tier. Many big schools are still behind, apparently Ohio states collective is still a nonprofit ran by Cardale Jones....
We take that next leap as small donators we can really rise to the elite levels. We get to ten thousand reoccurring members that gives us the guaranteed cashflow that not only encourages the boosters to donate more, but to also give the collective some flexibility to expect to spend on high school during the summertime biddings for elite prospects.
Let's push this momentum into the next year. Spread the message. We have an elite collective not only from a marketing standpoint but from a branding standpoint. Let's take that next step!
I have been in a deep dive into what is the social media followings for big time programs and this is what I came up with.
SEC school
1. Alabama- Yeah Alabama 7.5k followers
2.Arkansas- Arkansas Edge 3.3k followers
3. Auburn- On To Victory 7.4k followers
4.Florida- Florida Victorious 14.6k followers
5. Georgia- Classic City Collective 2.6k followers
6. Kentucky- The 15 club 1.6k followers
7. LSU- Bayou Traditions- 1.3k followers
8. Mississippi State- Bulldog Initiative can't see follower count, I'm blocked
9. Mizzou- Every True tiger 738 followers
10. Ole Miss- The Grove Collective 13.5k followers
11. Oklahoma- Crimson and Cream 4.6k followers
12. South Carolina- Carolina Rise 1.9k followed
13. Tennessee- The Volunteer Club 8k followers
14. Texas- Texas One Fund 2.9k followers
15. Texas ATM- Texas Aggies United 5.3k followers
16. Vandy- Anchor Impact 946 followers
These numbers all come from Twitter. The most surprising is Missouri. Seems like it's just big boosters supporting their NIL, which makes me think it is not sustainable.
Other Non SEC schools:
Michigan- Champions Circle 1.8k followers
Ohio state- THE foundation 9k followers
Penn state- Happy Valley United 4.4k followers
Oregon- Ducks Rising 3.6k followers
Washington- 1861 Foundation 1.6k followers
I think is just the testament of what Walker Jones has done getting the message out. The only comparable collective from a follower standpoint. We have the following to move us into the next tier. Many big schools are still behind, apparently Ohio states collective is still a nonprofit ran by Cardale Jones....
We take that next leap as small donators we can really rise to the elite levels. We get to ten thousand reoccurring members that gives us the guaranteed cashflow that not only encourages the boosters to donate more, but to also give the collective some flexibility to expect to spend on high school during the summertime biddings for elite prospects.
Let's push this momentum into the next year. Spread the message. We have an elite collective not only from a marketing standpoint but from a branding standpoint. Let's take that next step!
