UCLA men's basketball coach doesn't hold back in his press conference after a loss. I think that this is one of the clear examples that people want coaches to be honest and open, and then are a little shocked when the coach tells them the truth. He calls out his players on specific plays where they failed, and says that they are a soft team that really doesn't want to win. I like his honesty, and if players are going to get paid like professionals, then I don't blame a coach for treating them like professionals.