I'm certainly not "in the know" but here are my thoughts. Saturday was big for several reasons outside of the obvious.
1) It finally gives Kiffin the sexy win we've all been waiting for and shuts up the "BuT WhO HaS hE bEaTeN" crowd.
2) Assuming we win the last two, we appear to be a lock for the CFB playoff. This shows big donors and fans that, although NIL is not guaranteed to work, it is the only way that WILL work. Kiffin has proof of concept now.
3) We are starting to be perceived as elite by talking heads. This will make 3 (ETA: 4 actually) straight 8-2 starts to the season. In this new world, it never hurts to be considered elite and have a credibility when the committee is choosing between several teams.
4) We are peaking at the perfect time. Our fans, coaches, and players deserved Saturday.
5) Huge for recruiting.
"Don't let the rebs get hot"
~ Tim Elko
~Jaxson Dart
~Michael Scott